Sam Rice

Sam Rice is the Assistant Athletic Director for Social Strategy and Creative Media at Nebraska Athletics, where he oversees the department’s social media and creative media efforts across all Husker sports. In his fourth year with Nebraska Athletics, Rice leads the strategy, storytelling and content creation that supports the department’s student-athletes, coaches, teams and overall brand.

Rice works across the department to develop innovative content strategies, elevate Nebraska’s digital presence, drive fan engagement and tell the stories of Husker Athletics across platforms.