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Nebraska Athletics and Aramark Sports + Entertainment (Aramark) today announced a new multi-year partnership to manage all gameday food and beverage services, including concessions and premium spaces, at the University of Nebraska’s Memorial Stadium, Bob Devaney Sports Center, and other University-operated athletic venues beginning this year.
Aramark, the award-winning food and beverage provider at more than 60 premier stadiums, arenas, and sports facilities across North America, is expanding its portfolio by adding the University of Nebraska as its fourth Big Ten Conference client alongside the University of Iowa, University of Minnesota, and University of Washington.
“We are thrilled to partner with Nebraska Athletics as we grow our presence in the Big Ten and throughout the NCAA,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “College sports fans are incredibly dedicated, and we take immense pride in delivering unforgettable food and beverage experiences through our fan-first philosophy. We eagerly anticipate welcoming Cornhuskers fans and showcasing our hospitality on every game day.”
Aramark will also introduce advancements designed to improve speed of service at concession stands and increase the variety of food and beverage offerings, while continuing to offer local fan favorites. In addition to service enhancements, major stadium renovations are planned for Nebraska Athletics’ football facilities in the coming years, which Aramark will play a key role in developing.
“Aramark Sports + Entertainment is well known as an industry leader in the food and beverage services space,” said Troy Dannen, Director of Athletics at the University of Nebraska. “As we continually strive to provide the best fan experience possible at all of our venues, Aramark will have a great impact in making our concessions operations more efficient and providing fans with additional offerings. Additionally, Aramark has successfully assisted with the implementation of alcohol sales in several college stadiums in recent years, and their expertise in that area will be critical as we add alcohol sales in all of our venues beginning with the 2025 season.”