Nebraska and IMG College Enhance Contract

LINCOLN, Neb., (September 19, 2014) - The University of Nebraska Department of Athletics and IMG College, the leader in multi-media rights in college sports, have agreed to significant enhancements to their rights agreement supporting Nebraska Athletics programs, a relationship that has existed since 2006.  Included in the amendments approved earlier today by the University of Nebraska Board of Regents, is an increase in guaranteed payments to the University from $50.5 to $72 million over the remaining six years of the agreement and additional sponsorships and digital/social media rights to IMG College.

Under the agreement, IMG College’s Husker Sports Network will continue to manage and market all sponsorship and media rights associated with the University of Nebraska’s athletic programs, including access to university marks/logos, experiential platforms, live game and shoulder radio programming, coaches’ TV and radio shows, program sales, digital platforms, and publications.  

“We have thoroughly enjoyed and benefited from our long partnership with IMG and we are extremely pleased to have enhanced our relationship moving forward,” said University of Nebraska Director of Athletics Shawn Eichorst.  “We believe that Nebraska Athletics is one of the premier brands in college athletics and we are honored to partner with a world-class entity like IMG." 

“The University of Nebraska is an outstanding institution and a key property in IMG’s national platform,” said Ben Sutton, Chairman and President of IMG College. “We remain very excited to serve Nebraska Athletics, supporting the school’s industry-leading efforts in presenting the very best fan and student-athlete experience that brings ever-increasing value to sponsors.” 

About the University of Nebraska Athletics Department
The University of Nebraska Athletic Department sponsors 24 sports, including 10 for men and 14 for women.  The University leads the country with 314 Academic All-Americans and 17 NCAA Top Ten Award Winners.  Including the five national championship titles earned by its historic football program, the University has claimed a total of 25 national team titles, 138 individual national titles, 291 conference team championships and 1,373 conference individual champions. The University currently enjoys a nation’s leading consecutive sellout streak in football (335 games) and volleyball (206 games).  The Athletics Department is proud to be fully self-supporting, receives no state funding or student fees and is scheduled to contribute more than $4.5 million back to the University. For more information visit Huskers.com.

 

About IMG College
IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.