Role Models Taking a Stand for the Silent

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By Randy York

When the governor of the great state of Nebraska wants a message delivered with sincerity, leadership and impact, he knows who to call: Keith Zimmer, NU’s Associate Athletic Director for Life Skills. Once Nebraska Governor Dave Heineman designated April 20, 2012 as “Nebraska Stand for the Silent Day”, he was looking for a Public Service Announcement (PSA) to increase awareness of a day when citizens across the state will be urged to say no to bullying and yes to respect.

Since bullies are blustering, quarrelsome, overbearing people who habitually badger and intimidate those who are smaller or weaker, Heineman was looking for just the opposite to carry his statewide message. In other words, he wanted strong role models whose behavior, example or success are or can be emulated by others, especially young people.

In collaboration with HuskerVision’s Amanda Holzwarth, Zimmer facilitated a solution for Heineman’s Anti-Bullying PSA. “We approached three of our best role model student-athletes to participate, and all three were eager to do so,” Zimmer said. “They were eager because they realize the long-term impact and negative consequences that bullying can have.” Nebraska running back Rex Burkhead, Husker basketball guard Kaitlyn Burke and NU long jumper/triple jumper Chris Phipps were asked to help carry the banner for this statewide campaign.

“Just making that PSA, Rex, KB and CP reinforced their competitive nature and their desire to be the very best,” Zimmer said. “I think it will have an impact across the state. All three student-athletes are class acts at all times. They’re ideal role models to deliver this important message. They’re all about positive sportsmanship, pride and dignity, and they represent the best of Nebraska every single day.”

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